Posted by: redescape | August 13, 2007

Google is creating an iTunes challenger tentatively named gBox.

Google Key to Latest ITunes Challenge
By ANICK JESDANUN 08.10.07, 4:53 PM ET

THE MAIN POINT(David’s most important sentence):

“Songs at gBox cost 99 cents each. For the Universal songs that are part of the test, gBox will offer an MP3 version free of copy-protection technology known as digital-rights management, or DRM. A DRM-enabled version will be available at the same price.”

NEW YORK –

Add gBox Inc. to the growing list of online music services hoping to chip away at iTunes’s dominance.

The Cupertino, Calif., startup was forced out of a stealth mode when Universal Music Group announced late Thursday it would test sales of some digital music without the customary copy-protection technology.

Under the program, gBox will get referrals through ads Universal will buy through search leader Google Inc. (nasdaq: GOOG news people ), gBox Chief Executive Tammy Artim said Friday.

[Cont...http://www.forbes.com/feeds/ap/2007/08/10/ap4009703.html]


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